https://files.cargocollective.com/













Brief:

Launch Black Mirror’s newest season with an experience or interaction.  


Insight:

People use their phone on an average of 6 hours a day.
which makes them addicts to their screens.


Idea:

Watch Black Mirror’s newest season before the premiere
by reducing your screen time activity by 80% for a week, compared
to your last week’s usage. We’ll not make it easy for you.




AD:

Adriana Weinberg
Daniela Russel


CW:

Juan Carlos Vilela
Adriana Weinberg


Award:


CCA Diente - Bronce


Press:

Ads of the world - 212ADV - Podsot - SEO articles - Primer Brief - MAS BA



Video Case:


Board:



How it works:

1. It calculates your daily usage.

2. Combines them and gives you the exact amout
you’ve been using in the current week.

3. The screen time you are allowed for the next week,
however you decide to use it just don’t get over the timer or you’ll lose.




Social Media:

We will show what abstinence to the phone can cause you in different times without it.




Extras
Notifications & plug in timer:



 






︎NEXT

   

       Hit me up b4 you go!  ︎ ︎ ︎